We felt we needed to launch
2019年3月28日 お仕事The brand invites the youth to come together and address this issue by proudly sporting the latest People collection. This year we take gender stereotypes head on with the Campaign‘Let’s be People First’urging everyone to put an end to gender biases that plague us today., commented, “At PEOPLE, we believe we exist to enable the consumers to explore their identity and style.”The campaign also has static visuals featuring trendy, fashionable clothing in gender-neutral styles for Print and Outdoor media. https://www.bdseamless.com/product/seamless-panties/ seamless panties
The multi-platform digital campaign addresses the issue of gender inequality through the dialect of fashion‾
We felt we needed to launch this brand with a strong thought andFamous Innovationscame up with the idea of ‘Why Not?’because that’s a question on every young consumer’s mind in terms of following stereotypical rules.
Through its large format stores, consumers also get to experience the best variety in trend-setting fashion starting atRs 299in the following locations:Koramangala (7thBlock), Kammanahalli Main Road, HSR Layout, Sahakarnagar, GT Mall, Nagarbhavi Layout, BTM Layout and Kengeri. With the most recent campaign, the brand focuses on the social stigma of gender inequality which has created disequilibrium amongst the youth.. unveils its#LetsBePeopleFirst Campaigntoday as a part of the larger theme#WhyNot.Krishnan, Famous Innovationssaid “PEOPLE has a very distinctive merchandise for the youth. The conversation is based on gender-based issues that hinder a person’s prospect in the society and pose a major threat to progress.This collection is available across PEOPLE’s 25 exclusive stores in Bangalore.
With the idea –‘Why Not?’ we seek to give voice to the youth who are actively questioning societal stereotypes. With ‘Why Not’a specific theme ofgender equalityemerged and ended with the line, ‘Let’s Be People First’”. The millennials continue to blur traditional distinctions between the sexes both at workplace and at home, moving towards the unprecedented belief that there are no set male or female roles in the society.V. The new campaign takes the route of gender inequality prevailing in society and calls out the Indian millennial to go beyond the stereotypes that have been established.G.PEOPLE worked with Famous Innovations as its creative agency for this campaign. Commenting on the campaign launchSooraj Bhat, CEO-Fast Fashion, Aditya Birla Fashion and Retail Ltd.Over the years, # PEOPLE has revolutionized the dressing lifestyle of Indian millennial by netting the imagination of youth and fashion and expressing it explicitly with their enticing collections. The video brings to life the inherent tussle faced by both genders as they continue to fight their battles against rules, restrictions, labels, stereotypes and peer pressure as they strive for autonomy and expression.PEOPLE has released a powerful 30-second video featuring a female and male actor facing opposite directions embroiled in a tensed conversation orbiting around gender discrimination. Commenting on the collection,Kopal Sarkar, Head-Design, PEOPLEsaid “The merchandise created for this campaign is very similar for guys and girls – they can wear it and style it themselves as they wish to and be who they want to be”
The multi-platform digital campaign addresses the issue of gender inequality through the dialect of fashion‾
We felt we needed to launch this brand with a strong thought andFamous Innovationscame up with the idea of ‘Why Not?’because that’s a question on every young consumer’s mind in terms of following stereotypical rules.
Through its large format stores, consumers also get to experience the best variety in trend-setting fashion starting atRs 299in the following locations:Koramangala (7thBlock), Kammanahalli Main Road, HSR Layout, Sahakarnagar, GT Mall, Nagarbhavi Layout, BTM Layout and Kengeri. With the most recent campaign, the brand focuses on the social stigma of gender inequality which has created disequilibrium amongst the youth.. unveils its#LetsBePeopleFirst Campaigntoday as a part of the larger theme#WhyNot.Krishnan, Famous Innovationssaid “PEOPLE has a very distinctive merchandise for the youth. The conversation is based on gender-based issues that hinder a person’s prospect in the society and pose a major threat to progress.This collection is available across PEOPLE’s 25 exclusive stores in Bangalore.
With the idea –‘Why Not?’ we seek to give voice to the youth who are actively questioning societal stereotypes. With ‘Why Not’a specific theme ofgender equalityemerged and ended with the line, ‘Let’s Be People First’”. The millennials continue to blur traditional distinctions between the sexes both at workplace and at home, moving towards the unprecedented belief that there are no set male or female roles in the society.V. The new campaign takes the route of gender inequality prevailing in society and calls out the Indian millennial to go beyond the stereotypes that have been established.G.PEOPLE worked with Famous Innovations as its creative agency for this campaign. Commenting on the campaign launchSooraj Bhat, CEO-Fast Fashion, Aditya Birla Fashion and Retail Ltd.Over the years, # PEOPLE has revolutionized the dressing lifestyle of Indian millennial by netting the imagination of youth and fashion and expressing it explicitly with their enticing collections. The video brings to life the inherent tussle faced by both genders as they continue to fight their battles against rules, restrictions, labels, stereotypes and peer pressure as they strive for autonomy and expression.PEOPLE has released a powerful 30-second video featuring a female and male actor facing opposite directions embroiled in a tensed conversation orbiting around gender discrimination. Commenting on the collection,Kopal Sarkar, Head-Design, PEOPLEsaid “The merchandise created for this campaign is very similar for guys and girls – they can wear it and style it themselves as they wish to and be who they want to be”
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